Atarashi is a brand that aims to connect people all around the world through the power of music. Established in October 2021, Atarashi has held major events in France, Italy, and Spain to attract people with similar interests and passion. The brand’s vision goes beyond producing singular events, and they believe in reuniting individuals with diverse backgrounds and cultures. Atarashi aims to create a unique place where each individual can express themselves and celebrate life without limits, boundaries, or prejudices. The brand’s ultimate goal is to foster positive encounters in the world through a musical experience, creating a place where people can generate countless and immortal memories.