Chirz.co.uk is a wine pairing app that helps users find the perfect wine to accompany their meals. The app was created to provide an easy-to-use, user-friendly interface that can be accessed from any device, anywhere in the world.
Chirz approached our development team with the challenge of creating a website for their app. They wanted a website that would reflect the sophisticated and elegant nature of the product, while also providing a simple and intuitive user experience.
The project had various client stakeholders, including the technical team and branding team. The team had to adhere to the technical team’s requirements without impacting the branding team’s creative vision.
The team conducted qualitative research and investigated Google Analytics and AdWords to inform the strategy. The objective was to develop a data-led, comprehensive website strategy and iterative deployment plan that added value to the website quickly and continuously.
The team developed a revamped content strategy that included SEO focused textual copy and imagery assets to present Chirz’s product offering in the clearest way possible. They collaborated closely with Chirz’s in-house brand and technical teams to deliver a dedicated service that involved a core scrum team working on the project daily for 2 months.
The website was rebuilt without losing any SEO heritage or performance, and it now has a consistent brand image. The revamped content strategy improved the presentation of Chirz’s product offering, making it more appealing to larger businesses. The iterative deployment plan allowed the team to add value to the website quickly and continuously, resulting in a more engaging user experience. The collaboration between the team and client stakeholders ensured that the project was delivered successfully.
Work with a partner who shares your commitment to excellence and making a positive impact. Our collaborative approach to business is what sets us apart. We believe in building strong and lasting relationships with our clients, partners, and vendors.
Work with a partner who shares your commitment to excellence and making a positive impact. Our collaborative approach to business is what sets us apart. We believe in building strong and lasting relationships with our clients, partners, and vendors.