ISMS, an information management system operating in the compliance industry, faced difficulties in distinguishing between transactional and informational keywords prior to engaging our services. To address this issue, we introduced an intent-based campaign structure complemented by automated bidding techniques that leveraged offline conversions. As a result of this initiative, the cost per acquisition (CPA) reduced by 75%, and the number of conversions grew by five times in the three months since we started managing their account, compared to the preceding three months.
Challenges
ISMS.online were facing a challenge with separating out transactional and informational terms on their website, which was affecting their ability to generate leads and conversions. They approached our digital marketing agency to help them overcome this challenge and increase their lead generation and conversions while reducing their cost per acquisition (CPA).
Solution
Our team implemented an Intent-Based campaign structure, which allowed us to segment the campaigns based on user intent and focus on specific keywords related to the user’s search queries. Additionally, we implemented automated bidding, which allowed us to optimize bids based on the likelihood of conversions and connect them to offline conversions.
The results
Within three months of implementing the new campaign structure and bidding strategy, we were able to achieve significant improvements in ISMS.online’s lead generation and conversion rates. Specifically, the CPA dropped by 75%, which helped the client save a significant amount of money on their ad spend. Additionally, the number of conversions increased by 5x, which led to a significant increase in revenue for the client.
Work with a partner who shares your commitment to excellence and making a positive impact.
Our collaborative approach to business is what sets us apart. We believe in building strong and lasting relationships with our clients, partners, and vendors.
Work with a partner who shares your commitment to excellence and making a positive impact. Our collaborative approach to business is what sets us apart. We believe in building strong and lasting relationships with our clients, partners, and vendors.